January 17, 2017
MIAMI, Jan. 17, 2017 /PRNewswire/ — Zumba, the largest branded fitness company in the world, and BabyFirst, the leading network dedicated to babies, toddlers and their parents, announced today that they are bringing Zumbini to children and parents nationwide, making this the only early childhood education program to offer live classes, as well as an interactive TV show. A 45-minute music, dance and educational program for children ages 0-4 and their parents, Zumbini will be supplemented with “Zumbini Time,” a shortened, at-home version of a live class that will air on BabyFirst TV nationwide as of this week.
“We are thrilled to partner with BabyFirst. They are the leaders in developmental programming for babies, and together we have done for early childhood education what Zumba did for fitness – we made it fun,” said Alberto Perlman, CEO of Zumba. “While our class curriculum drives cognitive, behavioral, social and motor skill development for kids in this critical age range, it is mixed into 45 minutes of singing, dancing and playing. Our original music brings a ‘Zumba’ flavor to Zumbini that both children and parents love.”
Zumbini offers original music created by Grammy-nominated producers that is enjoyed by both parents and children alike, as well as a curriculum specially designed to keep kids energized and engaged. “Zumbini Time” brings a snapshot of these elements right into families’ homes nationwide, and is focused on the infant age group, offering developmental benefits through entertaining content.
“We are partnering with Zumba on this very exciting program because we really believe in Zumbini’s potential contribution to children’s development across the country,” said Guy Oranim, Chief Executive Officer of BabyFirst. “By creating ‘Zumbini Time,’ we are providing an alternative for parents who can’t make it to an in-person class, or don’t have a Zumbini class close to home.”
An original, interactive show, “Zumbini Time” will air three times a day, every day. The show allows parents to follow along and create a fun, educational bonding experience with their children at home.
About Zumba Fitness, LLC
Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear, nutrition drink line “Zumba Shake Shake Shake™” and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.
BabyFirst is a leading producer and distributor of content dedicated to infants, toddlers and their young mothers through multiple platforms. BabyFirst is not only a prominent TV channel on most cable networks, but also has a significant digital footprint across its social media channels, multiple OTT platforms and Millennial Mom blog. Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted media property. For more information, visit www.babyfirsttv.com.
Created by Zumba and BabyFirst, Zumbini is an early childhood education program for children ages 0-4 and their caregivers. The Zumbini program has been carefully designed to promote cognitive, social, behavioral and motor skill development for young children at a critical age, all while creating the ultimate bonding experience for them and their families. Zumbini is the first early childhood education program to create a true “360°” experience, with live classes, the “Zumbini Time” interactive TV show on BabyFirst TV, and take-home music, books and toys that families receive free of charge when they sign up for a Zumbini class. Zumbini strives to bring early childhood education to familiar around the world, while making the experience fun for both children and their parents. For more information about Zumbini, or to find a live class, visit zumbini.com, and follow us on Facebook and Instagram.