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PRIVACY POLICY

Effective March 14, 2016.

We are committed to protecting your privacy. Our primary goal in collecting your personal and non-personal information is to provide you with superior online services as well as information about our fitness programs, products and services.

This Privacy Policy describes how we collect and use your personal and non-personal information through a variety of digital means. By accessing or using our Zumba.com website and other websites we own and administer (e.g., strongbyzumba.com, zumbashake.com, zlife.zumba.com) (the “Sites”), including all of our mobile application(s) or other ZUMBA products or services on any computer, mobile phone, tablet, console or other device, you consent to our Privacy Policy. Provisions of this Privacy Policy may be changed, modified, added or removed at any time and such changes will become effective immediately upon posting of a new policy on the Sites. Your continued use of our products and services constitutes your acceptance to this Privacy Policy and any updates thereto. This Privacy Policy is incorporated into, and is subject to, our our Terms of Use.

WHAT INFORMATION ABOUT YOU DO WE COLLECT?

You may visit and browse the Sites without providing personal information about yourself. However, this may limit your ability to receive certain features, products or services from us.

Information you give to us: We receive and store information that you supply to us or permit us to access. This information may include, but is not limited to, your name, image, gender, date of birth, height, weight, lifestyle choices such as sleeping eating and exercise habits, company name, email address, billing address, mailing address, billing information, telephone number, credit card number, credit card expiration date, shipping address, log-in name and password, social network username, calendar, location (GPS) information, Usage Information (as defined below), and electronic opt-in notifications that you authorize, including, but not limited to, third party opt-in options.

We automatically receive and store certain types of information regarding your interaction with, and use of, our products and services. For example, as is common practice, we use "cookies" and similar technologies to obtain and determine certain information when your browser accesses the Sites including, but not limited to, the Internet Protocol (IP) address used to connect your computer to the internet, email address, browser type and version, operating system and platform. For users of our mobile service(s), we automatically receive your location when you use the service. We may also receive other information from your mobile device, such as a device identifier. A device identifier is a small data file stored on or associated with your mobile device, which uniquely identifies your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by us. We or our third-party service providers may also use a variety of technologies that passively or automatically collect information about how the Sites are accessed and used (“Usage Information”), including your browser type, device type, operating system, application version, the pages served to you, the pages accessed by you, the time you browse, preceding page views, and your use of features or applications on the Sites. This statistical data helps us understand what is interesting and relevant to users of the Sites so we can best tailor our content. We may also use web beacons or pixel tags, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server.

Information about you given to us by third parties: We may receive information about you from third parties that feature our programs, products, services, or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third party application or social media site through which you allow us to collect (or the third party to share) information about you, including Usage Information and personal information.

We may also receive information about you from outside records from third parties, such as marketing related or demographic information to enhance our ability to tailor our content, products and services that we believe may be of interest to you. We may supplement the information we collect about you through the Sites with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you. If we combine such data with information we collect through the Sites, such information is subject to this Privacy Policy unless we have disclosed otherwise.

Children’s Privacy – We do not knowingly collect, solicit or use personal information from children under the age of 13. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

WHAT ABOUT COOKIES?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features for using our services. Cookies allow you to take full advantage of some of the features of our services and the Sites, and we recommend that you leave them turned on.

WHAT KIND OF COOKIES DO WE USE?

Cookies come in different varieties and our services may use several of those types. Broadly speaking, we use one or more of the following categories of cookies:

  1. Strictly Necessary Cookies - These cookies are essential to enable you to navigate the Sites and use their features. Without these cookies, services like the shopping cart cannot be provided.
  2. Performance Cookies - These cookies collect information about how you use the Sites or other services we provide — for instance, which webpages you go to most. This data may be used to help optimize the Sites and our services and make it easier for you to navigate. These cookies may also be used to let our affiliates know if you came to the Sites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies do not collect information that identifies you. All information these cookies collect is aggregated and is therefore anonymous.
  3. Functionality Cookies - These cookies allow us to remember choices you make while browsing. For example, we may store your geographic location in a cookie to ensure that we show you the Sites localized for your area. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on third-party websites.
  4. Targeting Cookies - These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.

WHAT IF YOU DO NOT WANT COOKIES?

The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. You can find out more about how your browser handles cookies by visiting the links below:

HOW IS THE PERSONAL INFORMATION USED?

Except as provided in this Privacy Policy, we will not provide any of your personal information to any third parties without your specific consent. We may share non-personal information, such as aggregate user statistics, Usage Information, and demographic information with third parties.

Using Information - We may use your information to, among other things, (i) enhance, customize and personalize your experience on the Sites and our services and communications; (ii) operate, provide, improve and maintain our products and services, including user behavior and trends; (iii) send you administrative messages and other information about our company and our fitness programs, products and services; (iv) communicate with you about your purchase, account information or customer service; (v) respond to your questions and requests; (vi) provide you with access to certain areas and features of the Sites; (vii) verify your identity; and (viii) fulfill product purchases.

Sharing Information – We may provide your personal information (i) to our subsidiaries, including Zumba Fitness B.V., which is located outside of the U.S.; (ii) to our service providers who assist us in conducting our business, including third parties involved in credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management; (iii) upon governmental request, in response to a court order, when required by law, to enforce our policies, or to protect our or others’ rights, property or safety; (iv) to prevent illegal uses of our products or services or violations of our Terms of Use, or to defend ourselves against third party claims; (v) to companies assisting us in fraud protection or investigations; and (vi) to a third party as part of our business assets in the event of a sale of all or a portion of our company.

Public Sharing – While on the Sites, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook or Twitter. If you agree to have your Personal Information shared with a third party, your Personal Information will be disclosed to the third party subject to the privacy policy and business practices of that third party. You may also choose to share certain personal information on the Sites including, but not limited to, your activities on other platforms, such as social media networks like Facebook and Twitter. Please read the privacy policies of all such third party websites. Any personal information that you share publicly may be used by us for promotional purposes.

We may send you carefully selected offers from other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please indicate that you are opting out of such notification in your user profile. Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

INTEREST-BASED ADS

We may partner with third-party service providers to serve ads on our behalf on non-affiliated third party websites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information we or the online advertising network serving the ad collect about your online activities. For example, anonymous information collected across multiple websites that you visit over time may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third party service providers who serve ads on our behalf.

To opt out of these types of ads, please visit the Network Advertising Initiative for information about how to opt-out of interest-based advertising by their members. See http://www.networkadvertising.org for general information about the NAI and http://www.networkadvertising.org/managing/opt_out.asp for the opt-out page. You may also visit http://www.aboutads.info/consumers/ to learn about online behavioral advertising and how to opt-out from online behavioral ads served by some or all participating companies. Note that if you opt-out of these types of ads, you may still see our ads at other websites, but the ads will not be tailored using third party tracking technologies associated with our Sites.

MOBILE MESSAGING TERMS

When you provide us with your mobile phone number, you are expressly agreeing that we may send you text messages (including SMS) to that phone number. You also agree to pay the charges to your wireless bill or to have them deducted from your prepaid balance for this service. You acknowledge that you are thirteen years of age or older and you have the consent of the wireless account holder. We will send you up to ten messages per month. Message and data rates apply.

Text STOP to the applicable code at any time to cancel and text HELP for help. You agree to receive a final text message confirming your opt-out. You agree to receive a final text message confirming your opt-out. Consent is not required as a condition of purchasing any goods or services. You agree to notify us of any changes to your mobile number and update your information for us. Your carrier may prohibit or restrict certain mobile features and certain mobile features may be incompatible with your carrier or mobile device. Contact your carrier with questions regarding these issues.

We reserve the right to modify these Mobile Messaging Terms by posting new versions on this website as well as the right to provide additional notice of significant changes. Your continued use of the mobile messaging service following such changes constitutes your acceptance of those changes.

YOUR RIGHTS, CHOICE AND ACCESS

You may direct us not to share your personal information with third parties, not to use your personal information to provide you with information or offers, or not to send you communications by: (i) contacting us at privacy@zumba.com; or (iii) following the removal instructions in the communication that you receive.

If you wish to modify, verify, correct, delete, or update any of your personal information collected through the Sites, you may contact us at privacy@zumba.com. In accordance with our routine record keeping, we may delete certain records that contain personal information you have submitted through the Sites. We are under no obligation to store such personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

International Users

Our digital operations are conducted, in whole or in part, in the United States. Regardless of where you live, you consent to have your personal data transferred, processed and stored in the United States, and allow us to use and collect your personal information in accordance with this Privacy Policy.

CALIFORNIA DO NOT TRACK NOTICE

We do not track our customers over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals. However, some third party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, Safari 5.1+, Internet Explorer 9+, Firefox 5+ and Chrome allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

WHAT IF I LINK TO A THIRD-PARTY WEB SITE FROM THE SITES?

When you click links and/or banners that take you to third party websites, you will be subject to the third parties' privacy policies. We urge you to read and understand the privacy policies of such websites, as their practices may differ from ours.

HOW DO WE PROTECT CUSTOMER INFORMATION?

We undertake reasonable measures, including using encryption technology, to keep your personal information safe. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information that you transmit to us. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

WHAT IF I HAVE QUESTIONS?

If you have any questions regarding privacy when using the Services, please send a message to privacy@zumba.com.