Zumba
Strong by Zumba Zumbini

Why is the Zumba® program good business?

Many Zumba enthusiasts cite their Zumba classes as the highlight of their week. Together, the Zumba Fitness-Party and a trip to your gym can be the highlight of your members' week.

main reasons why bringing the Zumba program to your gym means good business:

1. YOU WILL NOT PAY ANY LICENSING FEES.

Yes, you heard that right! Zumba Fitness does not charge licensing fees to fitness facilities.*

Zumba Fitness is in the business of making Zumba Instructors successful (specifically, those instructors who are members of the Zumba Instructor Network, ZIN™). We want you to hire our ZIN members because they are the most professional and committed Zumba Instructors. That's why Zumba Fitness will not charge licensing fees to fitness facilities, thus saving you huge costs and making our ZIN members successful.

*Exceptions may apply in China.

2. THE ZUMBA PROGRAM DRIVES TRAFFIC, VISIBILITY AND MEMBER REFERRALS TO YOUR FACILITY.

Recognized across the world in 151 countries, the Zumba program has become a global leader and has earned the right to be called "the largest and most exciting dance-fitness program in the world."

In addition to the global buzz surrounding the program, Zumba Fitness offers strong marketing support on a local level to all ZIN members. They receive the most advanced tools and training to leverage the Zumba brand and bring new students to their classes and your facility. For example, ZIN members benefit by listing their profile, class schedule and location on zumba.com, which markets the Zumba classes in your location to the world. Because zumba.com gets over a million visitors per month, it drives masses of visitors to facilities that employ members of the Zumba Instructor Network.

3. ZUMBA CLASSES BUILD COMMUNITY AND MEMBER RETENTION INSIDE YOUR FACILITY.

Parties bring people together. So it's no surprise the Zumba Fitness-Party creates more member-to-member relationships than any other fitness program. According to The IHRSA Guide to Membership Retention, "Members who socialize with friends (both new and old) at clubs have higher retention rates." And when member relationships are built, a community is created, and your retention rate skyrockets.

4. MEMBERS ACHIEVE TREMENDOUS RESULTS.

Because the Zumba experience is an absolute blast, members get hooked on Zumba classes, and before they know it, achieve significant, measurable weight loss and fitness results. They like what they see, like how they feel and can't wait for their next Zumba class. Retention increases because classes are easy to follow and exhilarating. Members feel satisfied, engaged and look forward to the excitement. This creates loyal members: a win-win outcome for everyone.

5. ZIN MEMBERS CAN HELP YOU ACQUIRE AND RETAIN NEW MEMBERS.

At Zumba Fitness, our mission is to make ZIN members successful. ZIN members are Zumba Instructors who receive continuing education and marketing support through the Zumba Instructor Network (ZIN™) . They receive new music, choreography and marketing support on a regular basis to keep their skills sharp and their classes packed. Through ZIN , instructors get more students for their classes and more members for you.