March 11, 2022
What does it mean to you to be a woman making moves?
You have the responsibility of showing other women that we don’t have to fit in one box only – women can be leaders at work, partners at home, examples as moms, support system as friends. As long as we are taking care of ourselves in the process, the sky truly is the limit thanks to women before us.
What projects have you worked on that were especially meaningful in your career?
The Zumba Rebrand! It feels good to tell the world what we’ve known all along – that Zumba truly helps people on a physical and emotional level. This brand is a partner in transformation for women around the world, and I am proud to see that message displayed on our channels and creative work.
I also love the Zumba Wear size tags…one of my first Zumba projects 😉
What do you love about working at Zumba?
The People – our instructors, our consumers, my colleagues (friends), the owners. Across the board, Zumba® is a brand of good people.
Why is it important to recognize women making moves?
To continue to support and inspire generations to come.
What do you want to say to all the Zumba fans out there?
Keep spreading the Zumba® love!
What advice would you give to women interested in breaking into your field?
Be confident. Use your intuition and empathy (two qualities most women often underestimate) and never believe you can’t do it all.
What’s a fun fact about yourself?
I was a waitress and the mouse at Chucky E. Cheese’s. I also lived in 4 different countries (Brazil, Belgium, US and France) and speak 4 different languages.
What does it mean to you to be a woman making moves?
To me, it means being unafraid to take risks and try new things in order to keep learning and growing. We all have something amazing to offer if we just find the courage to put ourselves out there and don’t let anyone or anything hold us back.
What projects have you worked on that were especially meaningful in your career?
One of my favorite projects I have worked on in my 16+ years was ZIN™ Now, I enjoyed every stage of that project and the amazing people I worked with on it. This project truly changed the lives of most ZINs – they no longer had to wait for their monthly Volumes and Megamixs to arrive in the mail.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
Since the majority of ZINs are women, I am extremely fortunate to have the opportunity to work on products that have impacted women for the past 10 years. ZIN™ Play, JAM sessions, Class Management, B1 On-Demand, etc. are all products that are predominantly used by women and are making an impact on their career as instructors, and indirectly impacting their students’ lives as well.
What do you love about working at Zumba?
In the field of product management, where you build products that you hope will add value to the lives of the end users, it is hard to get feedback from those end users. Working at Zumba has been a dream because unlike other places I have worked, the end users (ZINs) are absolutely amazing. They are eager to give feedback and tell us about their experience using the products and how we can continue to improve these products. I love being able to build products that solve problems for ZINs who appreciate the solutions we provide and are vocal about it.
Why is it important to recognize women making moves?
As women, there are so many obstacles in our way as we try to move forward, some obstacles are blatant, some subtle and others are inherent. For a woman to persevere despite these obstacles is a major feat, there is so much creativity we would miss out on if we do not encourage, support and recognize women making moves.
What do you want to say to all the Zumba fans out there?
We love you and the energy you bring to every class. You make this world a better, happier place. Don’t ever stop dancing!
What advice would you give to women interested in breaking into your field?
There are a lot of hats you have to wear as a Product Manager and there can be a lot of ambiguity at times, but no matter what you have to find solutions that solves customer problems or satisfies a need. So first, determine if this is something you would be comfortable with, find someone in the field that is willing to share their experiences with you and mentor you. Finally, start your career search, this field can’t wait for more creative women like you.
What’s a fun fact about yourself?
I lived in Italy for five years and went to an Italian Middle and High School. I absolutely loved it, and I am still fairly fluent in the language. I was also a NCAA athlete, I had a full Tennis scholarship to Miami University. My tennis team consisted of women from all over the world, that was where I truly understood how diverse, unique and amazing we all are no matter where we are from.
What does it mean to you to be a woman making moves?
It simply means that you live, you live your life to the fullest, and enjoy the ride. Never saying should of, could of, would of.
What projects have you worked on that were especially meaningful in your career?
I worked on licensing songs for one of the Latin GRAMMY® Awards, and that felt amazing.
What do you love about working at Zumba?
In my 26 years of licensing music, the most gratifying job has been licensing music for Zumba®. We’ve had women come to the music department thanking us because Zumba® gave them the confidence to helped change their lives for the better. Zumba® provided a career for them while also giving them the flexibility to take care of their children. We were all honored and humbled by their gratitude.
Why is it important to recognize women making moves?
It’s important because women making moves are women with CONFIDENCE!!! Women with confidence are successful women! Women with confidence make things happen. Women with confidence is what we need young girls to look up to. Whether you are making moves to further your career, making moves to take care of your family, making moves on the dance floor, or all of the above, moving gives you a sense of accomplishment, and feeling accomplished gives you CONFIDENCE!!!
What do you want to say to all the Zumba fans out there?
Enjoy the dance. When taking classes imagine you are on a stage and flip that hair and move those hips like the spotlight is on you. Enjoy the energy.
What advice would you give to women interested in breaking into your field?
When you land an entry-level job, learn all you can from people around you, do not be afraid to ask questions, be persistent in seeking the music rights but always be respectful and considerate to everyone you work with.
What’s a fun fact about yourself?
I sing while I work. I sing loud, and everyone around me listens to my singing even though I don’t sing very well.
What does it mean to you to be a woman making moves?
To me, women making moves are women who against all odds are breaking down walls and defying stereotypes, who push through whatever life throws at them with poise while encouraging and uplifting others along the way.
What projects have you worked on that were especially meaningful in your career?
I’ve been lucky enough to work in really amazing projects throughout my career, but one that truly stands out is an image campaign series I co-wrote and produced for Hispanic Heritage Month where we highlighted and celebrated amazing up and coming latino talent in the arts.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
Last year, we took on an all female ZIN™ Volume. This project was special, beyond the screen, because it involved an all female crew working behind the scenes to make it possible. It was a beautiful collaboration with different women from all walks of life that was inspiring and encouraging! Beyond Zumba, I host a female empowerment podcast called “Girls Gone Boss,” and we just kicked off our 5th season. The podcast gives women a platform to tell their story to empower the future generation of female leaders to think big and never give up on their dreams.
What do you love about working at Zumba?
Zumba® is a special place like no other. What I love the most is that we are truly making a difference in people’s lives. Zumba® is not just a community but an extended family that supports you, cheers you on and has your back!
Why is it important to recognize women making moves?
As women, we tend to not celebrate ourselves because we are so busy multitasking and wearing multiple hats between home and work. It’s important to recognize each other as a reminder that we are strong and capable. Everything we do is with passion and purpose and that is worth celebrating!
What do you want to say to all the Zumba fans out there?
Thank you! Thank you for your passion and your kind hearts. Thank you for giving me a chance to leave my footprint in this community.
What advice would you give to women interested in breaking into your field?
Take every opportunity presented to you no matter how big or small. Learn to be patient yet persistent but most importantly maintain a strong work ethic.
What’s a fun fact about yourself?
Won a Silver medal for Judo at the Junior Olympics.
What does it mean to you to be a woman making moves?
To stay focused, organized and see the big picture. Also, always looking for ways to self-improve and continue learning for my personal growth.
What projects have you worked on that were especially meaningful in your career?
I had the opportunity to revamp the POS system at the ZumbaWear Store at the annual Zumba Instructor Convention. We upgraded the system from the traditional cash registers to an iPad system. This was a super fun project and it allowed us to streamline the processes and provide additional benefits to the ZIN members like automatically emailing the ZIN a copy of the store receipt.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
I volunteered with Habitat for Humanity when I was a child, and it really made an impact on me. It was amazing to help families in need and meet those that you are helping at the actual build. This carried over with me as an adult and in the past have organized Women’s Builds. Here, at Zumba, for one of our Philanthropic Days, we had the opportunity to volunteer with Habitat for Humanity representing the Finance & Accounting Department. It’s fun to get out of the office and spend time with my co-workers in a different environment. I think I may surprise you because I am not afraid to get down and dirty. In the past, I have done roofing, sodding, painting and even tile grouting. It if needs to be done, I am the first one to raise my hand!
What do you love about working at Zumba?
I love Zumba’s overall culture. It starts with the People I work with – I know it cliche but Zumba has become my second family. Zumba has created an environment that supports working mothers. As a working mom of three young children, this is very important to me have a well work-life balance. The flexibility has allowed me to attend my children’s important events. Also, I love meeting ZIN’s from all over the world during annual Zumba Instructor Convention.
Why is it important to recognize women making moves?
To continue to open doors for future female leaders.
What do you want to say to all the Zumba fans out there?
A lot of times, people don’t think about the Accounting and Finance Department since we are not the face of the Company…. but I want you all to know that we are diligently working behind the scenes to support Zumba and ensure we are always financially healthy so everyone to enjoy Zumba for years to come.
What advice would you give to women interested in breaking into your field?
Be resilient, be ethical and be compassionate. At times, things may be tough but if you continue to push through, things always work out in the long run. I always feel that good things happen to good people.
What does it mean to you to be a woman making moves?
To be a Woman Making Moves means breaking barriers and continuing to innovate, but it also means mentoring, motivating, and inspiring others to pursue excellence in their chosen fields.
What projects have you worked on that were especially meaningful in your career?
Projects with social or environmental components have a special place in my heart. I designed the cover for a book that focused on important women in Haiti’s political, cultural, and social history – that was pretty special.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
Being in email marketing gives me the opportunity to be involved in 90% of the projects here at Zumba. That said, I really enjoyed contributing to the “Your moves matter” launched in May 2020. We were a few months into the pandemic, and it was truly inspiring to see Zumba partnering with an organization to provide meals to families in need.
What do you love about working at Zumba?
I love the multicultural environment that is found at Zumba. It gives the people the opportunity to be themselves.
Why is it important to recognize women making moves?
Women have made great strides, but still have barriers to breach. It’s important to recognize them so we can further advance gender equality.
What do you want to say to all the Zumba fans out there?
We often don’t make ourselves a priority – especially women. It’s important to take time to build in some much needed selfcare time. Keep dancing. Do what makes you happy.
What advice would you give to women interested in breaking into your field?
Try to develop a relationship with a mentor. There is no school for email marketing – don’t hesitate to start small. The field is always evolving. Keep learning and stay abreast of emerging technology. Don’t take shortcuts. Know your stuff. Be bold. Be assertive and don’t be afraid to take a chance.
What’s a fun fact about yourself?
I love to hike so much that I am convinced that I was an explorer in a different life. 🙂
What does it mean to you to be a woman making moves?
A woman making moves is confident, has healthy boundaries, and goes after what she wants.
What projects have you worked on that were especially meaningful in your career?
Whenever I work on a project with a Zumba® instructor I know I’m going have the best experience ever. Hearing their stories, their successes, and their struggles, it’s such a beautiful thing. Then being able to take those stories and share them with the world…it’s such an honor and privilege for me. If even one person watches a video [we made] and feels inspired, that means the world. It really does bring a lot of meaning to what I do.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
In my free time, I like to mentor women who are small businesses owners with their digital marketing. Whether it’s advice or how to setup a website or how to run ads, I’m really passionate about digital marketing, and it’s really cool to be able to share your knowledge and help someone succeed.
What do you love about working at Zumba?
Zumba® is my family! I love Zumba®. I think it’s one of the best companies in the world. My favorite part would be that I work with some of the best and brightest people out there, and the majority are women!!
Why is it important to recognize women making moves?
It’s cool to see someone like me be recognized. Representation is so important. My parents are immigrants from Cuba and because of their sacrifices I can have all of these opportunities and successes. I know a lot of women can relate to my story and maybe seeing me will show them that they can be a Woman Making Moves, too.”
What do you want to say to all the Zumba fans out there?
THANK YOU – You make my work so fun and meaningful. And follow me on instagram @lizlattes lol
What advice would you give to women interested in breaking into your field?
I love this question here we go…
Explore: Digital marketing is a big umbrella there are a lot of different careers that you can have (paid, social, email, etc). Explore / learn / work in a few different things until you find what you like.
Specialize: take as many certifications and trainings as possible. There are so many free options available, too!
Mentor: Find a mentor in your company or in your field. You would be surprised how willing and honored other people are to mentor.
What’s a fun fact about yourself?
I love The Real Housewives, all of them!
What does it mean to you to be a woman making moves?
I’d like to think it means I’ve done things in my career to inspire others. That the choices I’ve made have led me to a place where I have made (and can continue to make) an impact.
What projects have you worked on that were especially meaningful in your career?
Getting the chance to lead the design and user experience of apps like ZIN™ Play and ZIN™ Now were exceptionally meaningful. Not only because of the value they would eventually bring to the customer, but in large part because of the team I worked alongside to bring them to fruition. These projects are great examples of what you can do when you surround yourself with like-minded, talented, and passionate people.
What projects have you worked on that have made an impact on women (both in the Zumba community and beyond)?
With women being the primary users of Zumba’s tools, I’d say most of my work here has had some form of impact on that community. Outside of Zumba I used a passion project to help raise funds for a local women’s shelter, the Lotus House. We raised enough money to buy and personally deliver a handful of new beds to their shelter. That was a good day.
What do you love about working at Zumba?
ZI love that no matter your role, everyone at Zumba has a voice and is respected as an equal. These types of relationships are fostered from the top down. And I’m especially grateful to CEO Alberto Perlman and COO Alberto Aghion for setting that example.
Why is it important to recognize women making moves?
Success begets success. I think highlighting empowered, successful women in a variety of roles will inspire more empowered, successful women.
What do you want to say to all the Zumba fans out there?
Thank you for being a part of this community. We’ve all experienced tough times recently, and Zumba has managed to still be a place of refuge for a lot of us. That wouldn’t have been possible without its fans. So, thank you for making Zumba your happy place.
What advice would you give to women interested in breaking into your field?
Get it girl! Gone are the days where women had to take a back seat to men in the Tech sector. Women not only make up a large part of user experience and user interface designers, but they are leading and excelling in these roles. Whether you’re interested in coding, designing or product strategy, there are bootcamps, college courses, and internships that can help get you started.
What’s a fun fact about yourself?
About three years ago, I wrote an illustrated a book about my Cuban heritage as an anniversary present for my husband. Since then I’ve published two other books, spun them off into an E-commerce business and sold over 5,000 copies. You just never know where life will take you.