ZUMBA® Trademark Usage Guide
The ZUMBA® Trademarks are important business assets of Zumba Fitness, LLC and should be treated with a high-level of care. We rely on our trademarks to identify our products and services and to distinguish them from those of our competitors. As the creators and global leaders in dance fitness programs, DVD’s, clothing, and accessories, we take great pride in our products and programs and work relentlessly to improve our performance. We believe that our passion for excellence is unrivaled.
If Zumba Fitness LLC’s Trademarks became “generic” anyone could use them without concern of a trademark infringement claim. This is because the word or symbol would no longer indicate to the public that the products, or services bearing the ZUMBA® Trademarks originate from one source, namely, Zumba Fitness, LLC.
We respectfully request that you support our efforts to enforce the ZUMBA® trademarks and take the steps necessary to use them properly. If you have any questions concerning the proper use of the ZUMBA® Trademarks, please feel free to contact us via our support page (topic: Legal compliance).
WHAT DOES THE WORD ZUMBA® MEAN?
The word ZUMBA® was coined by our company, and is an arbitrary word we selected as a brand to identify our dance fitness programs and related products. ZUMBA® is the brand name of our particular programs and should not be used to refer to any other fitness program other than Zumba Fitness LLC’s and it’s authorized licensee’s programs.
THE ZUMBA® TRADEMARKS
Trademark Offices around the world provide our company with legal means for protecting consumers, licensees, distributors and our company from imitation or counterfeit products and programs. These rights include the exclusive right to use our trademarks in the countries they are registered and a presumption of validity of the registered trademarks. Proper use of the marks serves to distinguish ZUMBA products and services from the products and services of other companies and helps prevent damage to our marks.
In the United States, ZUMBA®, ZUMBA FITNESS®, ZUMBATOMIC®, ZUMBA GOLD®, and ZUMBATHON® are registered trademarks of Zumba Fitness, LLC. (Collectively, “The ZUMBA Trademarks”). We also have trademark rights in the following Zumba Fitness Brands: ZUMBAWEAR™, DITCH THE WORKOUT-JOIN THE PARTY™, ZIN™ and ZES™.
Zumba has filed for variations of Zumba® Trademarks worldwide and already owns trademark registrations in most countries, including all members of the European Community.
WHO MAY USE THE ZUMBA FITNESS® TRADEMARK AND LOGO?
Anyone licensed by Zumba Fitness, LLC (including current ZIN members) has the right to promote and use the ZUMBA® Trademarks so long as such use follows the guidelines in their written license (ZIN Members can review the ZIN Membership and License Agreement by logging into their ZIN account and accessing the Terms and Conditions.) We ask that our licensees contact us immediately if they become aware of any unauthorized or improper use of the ZUMBA® Trademarks.
PLEASE OBSERVE THE FOLLOWING TRADEMARK USAGE RULES
1. Use the Service or Product’s Generic Name: The most important rule is to use the generic name of the products and services with the trademarks. At a minimum, use the generic term after the trademark at least once in each written communication, the first time the marks appear, and in headers or highly visible locations.
Examples:
- ZUMBA® fitness program, ZUMBA® routines, ZUMBA® fitness classes
- ZUMBAWEAR™ clothing
- ZUMBATHON® charity event
2. Use a Trademark Notice: We require the use of the ® trademark notice one or more times in all printed materials and advertising.
Registered Marks in USA requiring ® symbol:
- ZUMBA®
- ZUMBA FITNESS®
- ZUMBATOMIC®
- ZUMBA GOLD®
- ZUMBATHON®
3. Use the Trademark Distinctively: The ZUMBA® Trademarks should be entirely capitalized, or the first letter. You can also underline ZUMBA or put ZUMBA in italics.
4. Use the Following Trademark Designation: ZUMBA®, ZUMBA FITNESS® and the Zumba Fitness Logo are registered trademarks of Zumba Fitness, LLC, used under license.
5. Avoid Variations: Do not change the spelling, insert hyphens or combine two words into one. (Incorrect: “You’ll love Zumba-mania”)
6. Avoid Incorrect Grammatical Use: Never use the ZUMBA® Trademarks as nouns or verbs. For example, never use “ZUMBA” as a verb to describe an exercise program or class. It is proper to say “the ZUMBA fitness program.”
7. Avoid Using the ZUMBA® Trademark as a Trade Name: It is incorrect to use or refer to the ZUMBA® Trademarks as a trade name (e.g., company name or facility name).
THE ZUMBA® TRADEMARKS SHOULD NOT BE USED IN THE FOLLOWING WAYS:
- With the letter “Z” not capitalized—For example, zumba or zumba fitness.
- Misspelled—For example, “Zoomba.”
- As a verb—For example, “once you zumba, you’ll be hooked.”
- As a noun—For example, “zumba is my favorite exercise.”
- As part of a trade name—For instance, “The California Zumba Center.”
- As a generic term—For example, as a name for a fitness program “My gym offers zumba.”
- To advertise programs or products not affiliated with Zumba Fitness, LLC.
USE OF THE ZUMBA® LOGOS
The ZUMBA Logos were designed to designate products and services developed by Zumba Fitness, LLC and may be used by licensees in its exact form to advertise and promote the Zumba Fitness programs. Under no circumstances may the ZUMBA Logo be used, without Zumba Fitness, LLC’s express written consent, to manufacture and sell products such as clothing or any other merchandise. ZIN members have access to the correct format of the ZUMBA Logo in the Marketing Materials. The Logo is not to be used in any form that varies from the sample provided and must not be used in combination with any other trade name or logo.